THE BRAND Starting out half as a joke, and to get some gear we wanted to wear ourselves we took the DIY approach and dropped our first collection in the fall of 2013.

People instantly connected with our offering, we have since gained rapid growth and a loyal following.

Our collections are inspired by our environment, from nature to urban, with street-wear and vintage elements. Wearable collections that look good both on or off the bike. We believe that when you feel good in what you wear, that confidence will reflect in your riding.

We have expanded from technical and lifestyle apparel, to accessories, protection and bike parts.